{"id":2820,"date":"2017-11-21T15:48:03","date_gmt":"2017-11-21T15:48:03","guid":{"rendered":"http:\/\/ivyrelations.com\/liquid-lunch\/"},"modified":"2017-11-21T16:00:31","modified_gmt":"2017-11-21T16:00:31","slug":"liquid-lunch","status":"publish","type":"post","link":"https:\/\/ivyrelations.com\/es\/liquid-lunch\/","title":{"rendered":"Liquid Lunch"},"content":{"rendered":"<h4>REASSURINGLY ATTRACTIVE.<\/h4>\n<p>That, if you will permit me to co-opt the celebrated advertising line from a certain Belgian lager, is pertinent in the case of another Belgian export: Inga Verbeeck, who arrives at Mere, the swish Fitzrovia restaurant opened by Monica Galetti (of Masterchef fame) and her husband David earlier this year, fresh from the airport with barely a blonde hair out of place.<\/p>\n<p>Verbeeck is the founder of Ivy Relations, a matchmaker whose typical clients are worth \u00a320 million, with offices in Antwerp, New York and Geneva. She\u2019s in London to catch up with some of her UK clients, and as we scan the pleasingly minimalist Mere menus (\u2018Lamb\u2019, \u2018Octopus\u2019 etc) she cuts to the chase. \u2018We are a service provider that saves people time,\u2019 she says, \u2018and time is the only commodity you cannot buy. Most of people\u2019s regrets when they\u2019re about to die is how they spent it. So you might want to think about that.\u2019<\/p>\n<h5>\u00abBECAUSE OF\u00a0THE WHOLE\u00a0FEMINIST\u00a0MOVEMENT\u00a0A LOT OF\u00a0MEN ARE\u00a0CONFUSED\u00bb<\/h5>\n<p>I\u2019m doing just that \u2013 from lamb to love to regret-tinged-death \u2013 as Verbeeck tells me that it\u2019s harder than ever for single HNWs to meet the person of their dreams, thanks to the pressures of work and social fragmentations exacerbated by the internet. Next she drops the f-bomb: \u2018Don\u2019t misunderstand me, I\u2019m an independent woman, but because of the whole feminist movement a lot of men are confused. They are not sure what women want.\u2019<\/p>\n<p>The good news is Verbeeck does: \u2018I don\u2019t know one single successful independent woman who doesn\u2019t want their male partner to be respectful, but masculine and stronger,\u2019 she declares. So where are the loneliest HNWs in the world? \u2018Switzerland,\u2019 she declares.<\/p>\n<p>Since 2011 Ivy Relations has helped 300 couples tie the knot. Right now it has 900 \u2018active members\u2019 (out of a pool of 3,000) and has ambitions to get that up to 5,000, at which point the firm will be nearing \u00a3100 million turnover. She\u2019d like to be at \u00a350 million by 2022. \u2018The fact of the matter is that it is a proper business \u2013 it\u2019s a\u00a0<em>real<\/em>\u00a0business.\u2019<\/p>\n<p>A case in point is its campaign (as Ivy calls it) to find the life partner for an unnamed Middle Eastern billionaire. This involves an ad campaign with a spend of \u00a3500,000 and castings of up to 250 women in four worldwide locations. If this doesn\u2019t help the UHNW in question find love, it\u2019s hard to see what will.<\/p>\n<figure><a href=\"https:\/\/ingaverbeeck.com\/wp-content\/uploads\/2017\/11\/Liquid-Lunch.jpg\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/ingaverbeeck.com\/wp-content\/uploads\/2017\/11\/Liquid-Lunch-227x300.jpg\" \/><\/a><\/figure>\n<p>But then it turns out that the rich make textbook errors when dating just like everyone else: \u2018They forget to be gentlemen,\u2019 Verbeeck says of the chaps. \u2018They don\u2019t open doors, they don\u2019t pay \u2013 and it\u2019s not a money thing, because [the female clients] have enough money. People [also] get stressed and end up talking about their exes.\u2019<\/p>\n<p>The good news is her outfit can help: \u2018We have a 92 per cent success rate for male clients in the first year.\u2019 And women? \u2018Sixty-seven,\u2019 she replies, \u2018because the older clients above 58 take the average down and we have slightly more women clients than men.\u2019 But it\u2019s not only male age prejudice and the balance of the membership that she has to contend with. \u2018Men are easier to work with than women,\u2019 she confides. A statement which I will leave well alone.<\/p>\n<p>The challenge is that men have an ego issue with matchmaking: they don\u2019t want help. \u2018Men are hunters and they<em>\u00a0should<\/em>\u00a0be,\u2019 says Verbeeck. \u2018I tell them, \u201cWe\u2019re just putting you on selected ground \u2013 making sure that the game running around is of good quality. You are not wanting to go out to shoot a deer and coming home with a rabbit.\u201d\u2019 Too right. I dig into my squab pigeon.<\/p>\n<p>Like many entrepreneurs,\u00a0Verbeeck\u2019s inspiration was first-hand:\u00a0in her case, divorced at 29, she\u00a0turned to a matchmaker. Now\u00a0happily settled, she is dedicated to\u00a0bringing happiness to the world:\u00a0\u2018I think that if we can bring more\u00a0happiness to people \u2013 especially to\u00a0high-net-worth individuals who are\u00a0influential that have power \u2013 then\u00a0hopefully we can make a difference.\u00a0Because honestly the world is a\u00a0fucked-up place.\u2019 She laughs, \u2018I call\u00a0it trickle-down love-onomics.\u2019\u00a0Now there\u2019s a thought.<\/p>\n<p>As Featured in: Spear&#8217;s Magazine<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REASSURINGLY ATTRACTIVE. That, if you will permit me to co-opt the celebrated advertising line from a certain Belgian lager, is pertinent in the case of another Belgian export: Inga Verbeeck, who arrives at Mere, the swish Fitzrovia restaurant opened by Monica Galetti (of Masterchef fame) and her husband David earlier this year, fresh from the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/posts\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/comments?post=2820"}],"version-history":[{"count":1,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/posts\/2820\/revisions"}],"predecessor-version":[{"id":2824,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/posts\/2820\/revisions\/2824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/media\/2815"}],"wp:attachment":[{"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/categories?post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivyrelations.com\/es\/wp-json\/wp\/v2\/tags?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}