James had always taken a lot of pride in his own appearance and during his time as a Personal Trainer other men started asking him to help them with theirs, invariably to get an edge at work or with women – to look more like a leader, to be taken seriously and to feel attractive. Naturally, his career as a style expert grew organically from there.
His approach to men’s style is both simple and holistic. It’s about exuding good health, vitality and confidence. To make the best of what we have been given and to be truly comfortable in one’s own skin. James believes that our outward style must be aligned with our inner character and personality. The clothes we decide to wear are only a small part of this. Fitness, etiquette and class are some of the other aspects James can assist with.
Not a fashionista, a designer or a trend setter or anything of the sort. James has simply taken on the important task of helping men show their best inner self on the outside too.
Spoken Languages: English
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